After ten weeks of premium entertainment, intense competition, and unforgettable moments, Imisi Ayanwale has emerged as the winner of Big Brother Naija Season 10. The 23-year-old beat 28 other housemates to clinch the coveted title and take home the ₦150 million grand prize.
Imisi’s journey through the season was defined by authenticity, charm, and a strong connection with viewers across Nigeria and beyond. Her victory came after a closely contested finale that saw her edge out Dede Ashiogwu and Koyin Sanusi, who finished as the first and second runners-up respectively.
According to the final voting results, Imisi secured 42.8% of the total votes, a significant lead over Dede’s 15.94% and Koyin’s 15.23%, underscoring her wide fan support and dominance throughout the season. 
Her win makes her the fourth woman to be crowned winner in the show’s history, joining the ranks of Mercy Eke, Phyna, and Ilebaye.
Speaking on the milestone, Atinuke Babatunde, Executive Head of Content and West Africa Channels, MultiChoice, said:
“This season of Big Brother Naija has been nothing short of phenomenal. The housemates gave Nigerians unforgettable moments, and Imisi’s win is a testament to her authenticity, resilience, and ability to connect with fans. At MultiChoice, we are proud to continue creating platforms that celebrate Nigerian talent, showcase our culture, and unite audiences across Africa.”
The ₦150 million grand prize includes ₦80 million in cash and a brand-new SUV. With a decade of success behind it, Big Brother Naija continues to stand as Africa’s biggest reality television show, shaping pop culture and producing stars whose influence extends far beyond the screen.
