Nigeria’s leading Cola brand, Pepsi, relaunched its 60cl LongThroat Bottle with a disruptive marketing campaign. The brand tapped into the fabric of pop culture, unveiling its message of Big Big Tinz (Big Refreshment. Big Value) while leveraging the hit Big Big Things By Afrobeat Star – Young Jonn to launch a Pepsi remix as the official theme song for this campaign. This strategic move by the brand was made to establish its message and deepen its connection with consumers.
In launching this groundbreaking campaign, the Afrobeat star created a Pepsi remix for this global hit song, creatively and effortlessly infusing the brand within the song maintaining the same rhythmic feel of the original.
Originally introduced in 2015, the Pepsi 60cl Longthroat bottle is back on shelves in Lagos, Ibadan, and Ilorin, offering consumers within these locations big refreshment, big value, and big flex.
Speaking on the release of the new theme song, the Senior Brand Manager, of Seven-Up Bottling Company, Sam Okolie, noted that the choice of “Big Big Tinz” aligns perfectly with the return of Pepsi 60 cl product value and resonates with its youthful audience.
“As a brand, we will continue to be at the forefront of driving contemporary pop culture, engaging the right partners and platforms to seed our message, drive connection, and dial-up affinity for the brand. Crafting such a compelling message ‘Big Big Tinz’ to communicate the relaunch of our 60cl Longthroat bottle was a natural fit. Nigerians have a unique style of expressing their bold cravings, big desires, and dreams. Tapping into the global hit song and popular street anthem allows us to entrench our message and the essence of the campaign – delivering big refreshment and Big Value.
“Also, Pepsi is deeply rooted in Nigerian pop culture, and this theme song strengthens the brand’s connection with the consumers as they chase their big ambitions,” Okolie said.
In addition, Okolie said Pepsi is rolling out an exciting experiential campaign, offering customers unique and memorable brand interactions in malls and other brand contact points.
The remix track and video was launched on Saturday, November 16, and is now available for streaming and download on YouTube and all music platforms.
