• Advertise
  • Contact
GFH News
Ecobank Super Rewards
  • Home
  • Economy
  • Politics
  • Others
    • Security
    • Health
    • Metro/General News
    • Crime
    • Law/Judiciary
    • Entertainment
  • Contact
No Result
View All Result
  • Home
  • Economy
  • Politics
  • Others
    • Security
    • Health
    • Metro/General News
    • Crime
    • Law/Judiciary
    • Entertainment
  • Contact
No Result
View All Result
GFH News
No Result
View All Result
Home Economy

Dangote wins World Travel Market Award with CNN commercial

gfhnews.com by gfhnews.com
May 31, 2020
in Economy
0
0
SHARES
7
VIEWS
Share on FacebookShare on Twitter

Barely a week after emerging the most admired brand in Africa, Dangote Industries Limited (DIL) has won another award through its television commercial on the Cable Network News (CNN) detailing its business processes.

The company said in a statement on Sunday in Lagos that Dangote Industries won “Most Compelling Agency Story” award by the World Travel Market (WTM) with its ‘Farm to Table’ commercial.

The commercial, which is part of the ‘Touching Lives’ documentary aired weekly on CNN, detailed the process of food metamorphosis from the farm as raw material to final process as food on the tables at home.

According to CNN International Commercial Account Executive, Varshmi Arasalingam, the award recognises powerful storytelling capabilities.

He affirmed that the Touching Lives Farm To Table campaign holds a prominent socio-economic impact for which Dangote Industries continues to empower and improve the lives of people in Africa.

“We are extremely pleased to announce that Dangote Industries and CNN International Commercial are the winners of the WTM Africa Awards for the ‘Most Compelling Agency Story.

“Dangote Industries is one the most diversified business conglomerates in Africa, with multiple entities impacting the daily lives of most of the continent’s population.

“The company provides the population with employment opportunities that are also self-sustaining through basic needs, such as food, cement, construction, agriculture, and technology.

“Through a branded content production, CNN International Commercial (CNNIC) wanted to showcase Dangote Industries empowering Africans through employment and self-sufficient opportunities.

“Filmed and produced by CNNIC’s award-winning branded content studio Create, the campaign promotes Nigeria and the wider continent through the stories of real people, and focuses on the connections people have with each other, be it in their work and daily lives.

“The character-driven story helps to change perceptions and encourage global audiences to visit Nigeria (and the African continent more generally) so they can experience and understand its culture and hospitality.

“It also shows that we should not look at the travel and tourism as a narrow sector, but instead view it as part of a larger socio-economic project.

“In this way, travel and tourism can empower and improve the lives of people in Africa – and all over the world – a goal Dangote is dedicated to realizing,” he said.

In his comment on the award, DIL Group Chief Branding and Corporate Communications Officer, Anthony Chiejina, said the management was delighted at the award and it only showed that the company was living up to its billing as the most diversified conglomerate in Africa.

He said the Commercial shot by the CNN which has won the award depicted the businesses of the company and gave vent to how we arrive at our mission statement of meeting the expectation of the people by providing for their basic needs.

“It simply demonstrates how it starts from the farm through which our people are engaged in every process before it gets to table at home.” he said.

Previous Post

COVID-19: Abia Govt. orders mandatory tests for Executive Council members, others

Next Post

President Buhari receives 4th Interim Report on COVID-19 from PTF

gfhnews.com

gfhnews.com

Next Post

President Buhari receives 4th Interim Report on COVID-19 from PTF

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 111 Followers
  • 160k Subscribers
  • 23.5k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
Nnamdi Kanu’s trial: Isi Agu cannot be worn in my court – Justice Nyako

Nnamdi Kanu’s trial: Isi Agu cannot be worn in my court – Justice Nyako

February 16, 2022
Army Chief  urges Reps to direct further enquiries on arms deals to past chiefs

BREAKING: Nigeria’s chief of army staff Ibrahim Attahiru killed in plane crash

May 21, 2021

VIDEO: Mazi Nnamdi Kanu having good times with girl who trapped him

June 30, 2021
Breaking: Farouk Lawan bags 7 years jail term for demanding $3m bribe from Femi Otedola

Breaking: Farouk Lawan bags 7 years jail term for demanding $3m bribe from Femi Otedola

June 22, 2021
Emir of Borgu charges Nigerians to be good ambassadors

Emir of Borgu charges Nigerians to be good ambassadors

3
Merck Foundation `More Than a Mother’ campaign against infertility, stigmatization – President

Merck Foundation to celebrate, mentor 2020 winners of More Than A Mother’ FASHION Awards – CEO

2
Infertility is a shared responsibility, couples should work together – Merck Foundation CEO

Infertility is a shared responsibility, couples should work together – Merck Foundation CEO

2
Lead-Em Ambassadors celebrate 2021 International Youth Day

Lead-Em Ambassadors celebrate 2021 International Youth Day

1
GOtv Boxing Night Returns to Ibadan, Holds on June 4

GOtv Boxing Night Returns to Ibadan, Holds on June 4

May 27, 2022
164 lawyers shortlisted for 15 judges slots in Federal High Court

Supreme Court affirms N6bn damages against Dakuku Peterside for defaming Peter Odili

May 27, 2022
Court Threatens To Jail DSS Boss, Yusuf Bichi Over Refusal To Release Youth Leader

Supreme court dismisses Amaechi’s appeal against N96bn fraud probe

May 27, 2022
Biodiversity in Nigeria under threat, needs urgent attention – National Park Boss

Nigeria National Park capable of providing enough plants for pharmaceutical products research – C-G

May 27, 2022

Recent News

GOtv Boxing Night Returns to Ibadan, Holds on June 4

GOtv Boxing Night Returns to Ibadan, Holds on June 4

May 27, 2022
164 lawyers shortlisted for 15 judges slots in Federal High Court

Supreme Court affirms N6bn damages against Dakuku Peterside for defaming Peter Odili

May 27, 2022
Court Threatens To Jail DSS Boss, Yusuf Bichi Over Refusal To Release Youth Leader

Supreme court dismisses Amaechi’s appeal against N96bn fraud probe

May 27, 2022
Biodiversity in Nigeria under threat, needs urgent attention – National Park Boss

Nigeria National Park capable of providing enough plants for pharmaceutical products research – C-G

May 27, 2022

GFH News is a Nigeria based online news platform that gives news on the go. Our team gather news from different sectors, locally and internationally, with fact checks.
Get the news as it breaks.

Browse by Category

  • Agriculture
  • Banking
  • Business
  • Crime
  • Economy
  • Education
  • Entertainment
  • Environment
  • FACT CHECK
  • Feature
  • Foreign
  • Health
  • Infrastructure
  • Labour
  • Law/Judiciary
  • Metro/General News
  • Oil&gas
  • Politics
  • Religion
  • Science
  • Security
  • Sports
  • Technology
  • Tourism
  • Tragedy
  • Uncategorized
  • work

Recent News

GOtv Boxing Night Returns to Ibadan, Holds on June 4

GOtv Boxing Night Returns to Ibadan, Holds on June 4

May 27, 2022
164 lawyers shortlisted for 15 judges slots in Federal High Court

Supreme Court affirms N6bn damages against Dakuku Peterside for defaming Peter Odili

May 27, 2022
  • Advertise
  • Contact

© 2020 GFH News

No Result
View All Result

© 2020 GFH News